The mystery is finally out.

The robot behind that Times Square billboard is @XSquareRobot

They officially posted "Yes — the Times Square billboard is ours!"

They actually already launched China’s first robot-assisted home cleaning service in partnership with 58[.]com (a major household services platform, often called “China’s Craigslist”).

Customers book via app; and a human cleaner and X Square robot (e.g., Quanta X1) arrive together. The robot handles repetitive tasks (wiping tables/surfaces, tidying, picking up debris) while the human manages judgment-heavy work. Real-home videos and reports from Shenzhen apartments confirm this is a paid, consumer-facing pilot service, not a lab demo.

At roughly half the cost of a human-only cleaner—and early slots sold out quickly due to demand.

Services have started in Shenzhen and Beijing, with more cities on the roadmap.

Now they’re hosting a launch event in Beijing on April 21 to unveil their next embodied foundation model and talk more about their work in embodied intelligence.