The ~$500B call center industry will be disrupted twice: first by AI agents serving customers, then by AI agents training humans.

@cresta just launched a training simulator to let contact-center agents rehearse hard customer calls before customers ever hear them.

Managers can build scenarios from prompts, rather than waiting weeks for vendor-built scripts.

Cresta turns that instruction into an AI simulated customer who respond dynamically to what the human-agent says, push back on weak answers, show frustration when presented with generic answers, and escalate if an agent loses control of the conversation.